Haha:
Quote
ScanAlert CEO and founder Ken Leonard says the ROI aspect of the Hacker Safe seal helps IT not only meet a standard of security but also appeals to an organization's marketing department. "The marketing department sees the advantage of Hacker Safe," he says.
"standard of security" Pardon me?
Yeah the marketing department... sees dollar signs, they don't really care about security, they don't care about people's privacy, and they don't care about if YOUR information is stolen, they're out to pick your pocket and nothing else. And they call themselfs "marketeers".
To truly marketeer customers, is based on a relationship, building trust and bonding with them, not lying to them. That takes time, but in the end this customer will be a customer for life.