Not seen it much in the news but I noticed it on a blog I read. It's possible to opt out of the doubleclick tracking cookie which collects browsing habits.

http://www.google.com/privacy_ads.html

http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/details.html

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"People who say it cannot be done should not interrupt those who are doing it.";
labs : [www.businessinfo.co.uk]
blog : [www.thespanner.co.uk]
Hackvertor : [hackvertor.co.uk]